Can’t we all just get along? I was reading about the new GTA Trilogy and the article had an ad for the new Quattro Power razor from Schick. Obviously this is just a response to the M3 powered razor from Gillette. This is vacuous marketing at its finest because there is no undisputed evidence that battery powered vibrating razors work any better than their nonvibrating versions. Indeed, it also isn’t clear that the Quattro’s 4 blades are any better than the M3’s 3 blades, which by the way Gillette spent millions of dollars developing. Ironically, Schick’s parent company, Energizer Holdings Inc., requested and got an injunction against Gillette’s claims that the M3 power razor’s vibrating lifted whiskers up away from the face.
So while the Cold War is over, the battle for razor supremacy continues.