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Virgin and the Rise of the DVD

After I left work yesterday, I walked over to the Virgin Megastore to see if I could find the new Inuyasha movie on DVD. This should have taken just a few minutes. Instead I was greeted by quite a jumbled mess as the entire DVD section had been relocated. Virgin employees were busily reorganizing the shelves. Unfortunately for me, the anime DVDs had not been reshelved, so I couldn’t find anything.

Later I gave some thought to the overall meaning of this relocation. The first thing to notice is that the new location is more prominent and spacious than the old. Indeed, previously DVDs and video games were in a smaller area off to the right of the escalator on the second level. They were almost there as an afterthought, not a main part of the business. When the store first opened, years ago, the music CD was king. But oh how times have changed. The rise of music downloads, video games, and the steep fall in the prices of DVD movies and DVD players has probably resulted in a flip flop reflected in the new arrangement of stock. Right now CDs still have more floor space at Virgin than DVDs and video games, but probably not for too much longer.

In the meantime though, Inuyasha is still nowhere to be found.

After I left work yesterday, I walked over to the Virgin Megastore to see if I could find the new Inuyasha movie on DVD. This should have taken just a few minutes. Instead I was greeted by quite a jumbled mess as the entire DVD section had been relocated. Virgin employees were busily reorganizing the shelves. Unfortunately for me, the anime DVDs had not been reshelved, so I couldn’t find anything.

Later I gave some thought to the overall meaning of this relocation. The first thing to notice is that the new location is more prominent and spacious than the old. Indeed, previously DVDs and video games were in a smaller area off to the right of the escalator on the second level. They were almost there as an afterthought, not a main part of the business. When the store first opened, years ago, the music CD was king. But oh how times have changed. The rise of music downloads, video games, and the steep fall in the prices of DVD movies and DVD players has probably resulted in a flip flop reflected in the new arrangement of stock. Right now CDs still have more floor space at Virgin than DVDs and video games, but probably not for too much longer.

In the meantime though, Inuyasha is still nowhere to be found.