One of my favorite strips, the Boondocks by Aaron McGruder, is coming to Adult Swim next month (November 6). I’d heard that it was originally to be on Fox, but I guess it was just too hot for them to handle. I remember the days when Fox used to be an edgey, scrappy new network. I guess those days are long over.
It’ll be interesting to me to see what adding the Boondocks does to Adult Swim’s viewer demographic. If what I saw at this year’s Otakon is any indication, there are already a significant portion of young African Americans who are into anime which means they probably watch Adult Swim. The Boondocks is not anime, but following the adventures of two black kids relocated to a distant suburban neighborhood, it probably will appeal to young black audiences. If it does well enough, maybe Fox will pick it up much like they brought back Family Guy after its phenomenal success on Adult Swim.
In the meantime, the marketing has begun! Here’s a picture of a billboard in downtown Chicago.